Cetera Advisors is part of the family of independently managed firms of Cetera Financial Group (Cetera). For the past 30 year's, Cetera's family of companies has grown to manage over $110 billion in client assets, delivering advisory products and solutions and sophisticated trading and technology platforms to us, and other advisors across all 50 states., You can be confident that their tools, technology and support help make us more effective in our relationship with you.

 
While a broker dealer helps certify and facilitate the trading that converts your cash into invested assets, those assets are actually held by a custodian. Cetera Advisors works with 2 custodians. Pershing LLC custodies brokerage accounts, including the brokerage accounts within the IRAs.  

Pershing is a subsidiary of the New York Mellon Corporation, which is the nations oldest continuously operating bank, and one of the worlds leading providers of securities services. Both Pershing and Cetera Investment Services have to meet certain net capitol requirements, and are subject to regular audits, both internally and by independent firms, to ensure the appropriate handling, segregation and protection of investors' assets.